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1 corrective advertising
рекл. корректирующая [исправительная\] реклама, контрреклама (реклама, опровергающая рекламное утверждение, признанное уполномоченными органами недобросовестным или вводящим в заблуждение)Syn:See:Англо-русский экономический словарь > corrective advertising
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2 corrective advertising
Реклама: исправительная реклама (одна из внесудебных форм наказания, предусмотренных уложениями Федеральной торговой комиссии для рекламодателей, чья реклама признана лживой или вводящей в заблуждение)Универсальный англо-русский словарь > corrective advertising
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3 corrective advertising
• коригираща рекламаEnglish-Bulgarian polytechnical dictionary > corrective advertising
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4 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
5 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
6 corrective advertisement
рекл. объявление корректирующей [исправительной\] рекламы, объявление контррекламы, исправительная реклама, контррекламаSyn:See:Англо-русский экономический словарь > corrective advertisement
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7 deceptive advertising
рекл. мошенническая [недобросовестная, лживая, ложная\] реклама; реклама, вводящая в заблуждение (реклама, которая дает неверную информацию о качестве или цене товара и формирует у потенциальных клиентов ложные представления о данных товарах или услугах)Syn:Ant:advertising deception, unacceptable advertising, denigratory advertising, corrective advertising, advertising method, offending advertiser, advertising ethics, advertising code, deceptive pricing, unfair trade practiceSee:advertising deception, unacceptable advertising, denigratory advertising, corrective advertising, advertising method, offending advertiser, advertising ethics, advertising code, deceptive pricing, unfair trade practice
* * *
ложная реклама: реклама, которая дает неверную информацию (о качестве, ценах товара и т. д.) и формирует у потенциальных клиентов ложные представления о данных товарах или услугах.* * * -
8 counteradvertising
сущ.1) рекл. = corrective advertising2) рекл. антиреклама (реклама, цель которой убедить потребителей не покупать какие-л. товары; напр., антиреклама сигарет или алкогольной продукции)See:
* * *
антиреклама: реклама группы общественности, убеждающая потребителей не покупать какие-либо товары или группы товаров; такая антиреклама должна получить одобрение Комиссии по справедливой торговле. -
9 CAP
1) Общая лексика: hum. сокр. Catabolite Activator Protein, hum. сокр. Cytoskeleton Associated Proteins, Единая сельскохозяйственная политика (Common Agricultural Policy( политика, проводимая Еврокомисией с целью оказания финансовой помощи сельскому хозяйству стран ЕС)), Consolidated Appeals Process (Простите, коллеги! но это так и называется... www.ocha.ru (УКГВ ООН)), Committee on Accounting Procedure, Common Agricultural Program2) Компьютерная техника: Computer Accommodations Program, Computer Aided Planning / Computer Aided Publishing, Computer And Printer, Cut And Paste, автоматизированное планирование (computer-aided planning), автоматизированная технологическая подготовка (computer-assisted planning)3) Биология: coronary artery pressure4) Авиация: computer aided publishing6) Американизм: Comprehensive Airport Program7) Спорт: Celebration Of Athletic Participation8) Военный термин: Canadian Air Publication, Capabilities, Capability, Configuration Audit Plan, Configuration and Alarm Panel, Crisis Action Planning, Crisis Action Procedures, Current Approved Program, centralized assignment procedure, chief aviation pilot, chloroacetophenone, civil air patrol, cleared as planned, combat air patrol, combat aircraft prototype, combined action platoon, combined action program, command analysis pattern, commander's audit program, commencing at a point, communications afloat program, community alert patrol, computerized assignment of personnel, contingency amphibious plan, contract administration panel, contractor-acquired property, control and authorization process, cost analysis plan, current assessment plan, ДВВ, барражирование, дежурство в воздухе9) Техника: cable access point, cleaner air package, codes and paging, continuous audit program, corrective action program, cryogenic associative processor, crystalline anisotropy field, current amplification factor10) Юридический термин: Child Assistance Program, Citizen Action Patrol, Crime Action Policy, Crime Awareness Program, Crimes Against Persons11) Бухгалтерия: Competency Assessment Program, Customer Approved Payment, chargeable accounting period12) Фармакология: cellulose acetate phthalate13) Финансы: ОАП, общая аграрная политика14) Биржевой термин: competitive advantage period15) Дипломатический термин: (Common Agricultural Policy) единая сельскохозяйственная политика (в ЕЭС), (Common Agricultural Policy) общая сельскохозяйственная политика (в ЕЭС)16) Телекоммуникации: Carrierless Amplitude/Phase modulation17) Сокращение: Capacity, Carrier Air Patrol, Carrierless Amplitude-Phase, Centre Aeroporte de Toulouse (France), Channel Access Protocol, Chloroacetophenone (Tear gas), Citizens Against Pornography, College of American Pathologists, Columbia Appletalk Package, Combat Aircraft Prototype programme (USA), Combat Ammunition Production (USAF), Combustible/Combustion Augmented Plasma, Commander's Advanced Planning System (USA), Common Agricultural Policy, Commonwealth Association of Planners, Competitive Access Provider, Contractor Assessment Program (USA), Control & Audio Panel, Conventional Armaments Plan (NATO), Corporate Automation Plan, computer-aided planning, cost-awareness program, Cellular Array Processor, Countermeasures Advisory Panel, Consolidated Appeals Process18) Университет: Campus Access Point, Campus Accountability Partner, Capital Academic Program, Centre For Academic Practice, Clinical Advancement Program, Computer Analysis Project, Cumulative Average Point, Curricular Academic Program19) Физиология: Central Auditory Processing, Cognitive Affective And Physical20) Вычислительная техника: Carrierless Amplitude Phase modulation, Central Arbitration Point, Communications-electronics Accommodation Program, Component Approval Process, computer-aided publishing, computer-assisted publishing, controlled access protection, автоматизированная подготовка полиграфической продукции, Computer Aided Planning (CIM), Carrierless Amplitude Phase (modulation, ADSL, AT&T), компьютерная издательская деятельность21) Нефть: caliper log, corporate accounting principles22) Генетика: белок-активатор катаболитных оперонов (димерный регуляторный белок, известный у прокариот; находясь в комплексе с циклическим монофосфатом, он связывается с промотором, активируя транскрипцию оперона, - например, lac-оперона E. coli)23) Иммунология: Cyclase Activating Pth24) Биохимия: Chloramphenicol25) Связь: CAMEL Application Part26) Воздухоплавание: Civil Aviation Planning Committee, Civil Aviation Publication27) Экология: Climate Applications Program28) СМИ: Community Access Programing, Community Arts Partnership, Content Acquisition Program, Coordination Actors And Production29) Деловая лексика: Change Acceleration Process, Change And Partnership, Client Appreciation Program, Collected And Assessed Problem, Committee Of Advertising Practice, Compliance Assurance Program, Coordinating Agency Partner, Cost Avoidance Program, Courtesy Awareness Programme, Customer Appreciation Program, общая сельскохозяйственная политика (ЕЭС, common agricultural policy), единая сельскохозяйственная политика (common agricultural policy)30) Глоссарий компании Сахалин Энерджи: Concern, Action, Perspective31) Менеджмент: contract award price, ex capital expenditure32) Образование: Cooperative Advantage Program, Corrective Action Plan, Creative Arts Program33) Планирование: Critical Assumptions Planning (http://en.wikipedia.org/wiki/Critical_assumption_planning)34) Валютные операции: коэффициент корректировки валютного курса (currency adjustment factor)35) Сетевые технологии: Collaborative Analytical Processing, Columbia Appletalk Protocol, communication access point, communications access processor, competitive access providers, процессор доступа к среде передачи, пункт доступа к среде передачи36) Полимеры: cellulose acetate propionate, chloracetophenone37) Программирование: Compressed And Packed38) Автоматика: computer access processor, computer-aided production39) Контроль качества: continuous audit procedure40) Пластмассы: Centre For Amphiphilic Polymers, Coated Abrasive Product41) Океанография: Circum- Atlantic Project42) Пульмонология: community-acquired pneumonia43) Медицинская техника: customer acceptance procedure44) Химическое оружие: Chemical Activity, Pacific45) Авиационная медицина: cyclic alternating pattern46) Расширение файла: Carrierless Amplitude and Phase-Modulation, Communication Application Platform, Compressed music file, Computer Analysts and Programmers, Session capture file (ProComm - Telix), Caption (Ventura Publisher)47) Молекулярная биология: catabolic activator protein48) ООН: Control And Power49) Общественная организация: Childcare Action Project, Children Awaiting Parents, Christian Appalachian Project50) Должность: Career Alignment Profile, Career Apprenticeship Program, Come And Pay51) Программное обеспечение: Common Aftermarket Protocol -
10 Cap
1) Общая лексика: hum. сокр. Catabolite Activator Protein, hum. сокр. Cytoskeleton Associated Proteins, Единая сельскохозяйственная политика (Common Agricultural Policy( политика, проводимая Еврокомисией с целью оказания финансовой помощи сельскому хозяйству стран ЕС)), Consolidated Appeals Process (Простите, коллеги! но это так и называется... www.ocha.ru (УКГВ ООН)), Committee on Accounting Procedure, Common Agricultural Program2) Компьютерная техника: Computer Accommodations Program, Computer Aided Planning / Computer Aided Publishing, Computer And Printer, Cut And Paste, автоматизированное планирование (computer-aided planning), автоматизированная технологическая подготовка (computer-assisted planning)3) Биология: coronary artery pressure4) Авиация: computer aided publishing6) Американизм: Comprehensive Airport Program7) Спорт: Celebration Of Athletic Participation8) Военный термин: Canadian Air Publication, Capabilities, Capability, Configuration Audit Plan, Configuration and Alarm Panel, Crisis Action Planning, Crisis Action Procedures, Current Approved Program, centralized assignment procedure, chief aviation pilot, chloroacetophenone, civil air patrol, cleared as planned, combat air patrol, combat aircraft prototype, combined action platoon, combined action program, command analysis pattern, commander's audit program, commencing at a point, communications afloat program, community alert patrol, computerized assignment of personnel, contingency amphibious plan, contract administration panel, contractor-acquired property, control and authorization process, cost analysis plan, current assessment plan, ДВВ, барражирование, дежурство в воздухе9) Техника: cable access point, cleaner air package, codes and paging, continuous audit program, corrective action program, cryogenic associative processor, crystalline anisotropy field, current amplification factor10) Юридический термин: Child Assistance Program, Citizen Action Patrol, Crime Action Policy, Crime Awareness Program, Crimes Against Persons11) Бухгалтерия: Competency Assessment Program, Customer Approved Payment, chargeable accounting period12) Фармакология: cellulose acetate phthalate13) Финансы: ОАП, общая аграрная политика14) Биржевой термин: competitive advantage period15) Дипломатический термин: (Common Agricultural Policy) единая сельскохозяйственная политика (в ЕЭС), (Common Agricultural Policy) общая сельскохозяйственная политика (в ЕЭС)16) Телекоммуникации: Carrierless Amplitude/Phase modulation17) Сокращение: Capacity, Carrier Air Patrol, Carrierless Amplitude-Phase, Centre Aeroporte de Toulouse (France), Channel Access Protocol, Chloroacetophenone (Tear gas), Citizens Against Pornography, College of American Pathologists, Columbia Appletalk Package, Combat Aircraft Prototype programme (USA), Combat Ammunition Production (USAF), Combustible/Combustion Augmented Plasma, Commander's Advanced Planning System (USA), Common Agricultural Policy, Commonwealth Association of Planners, Competitive Access Provider, Contractor Assessment Program (USA), Control & Audio Panel, Conventional Armaments Plan (NATO), Corporate Automation Plan, computer-aided planning, cost-awareness program, Cellular Array Processor, Countermeasures Advisory Panel, Consolidated Appeals Process18) Университет: Campus Access Point, Campus Accountability Partner, Capital Academic Program, Centre For Academic Practice, Clinical Advancement Program, Computer Analysis Project, Cumulative Average Point, Curricular Academic Program19) Физиология: Central Auditory Processing, Cognitive Affective And Physical20) Вычислительная техника: Carrierless Amplitude Phase modulation, Central Arbitration Point, Communications-electronics Accommodation Program, Component Approval Process, computer-aided publishing, computer-assisted publishing, controlled access protection, автоматизированная подготовка полиграфической продукции, Computer Aided Planning (CIM), Carrierless Amplitude Phase (modulation, ADSL, AT&T), компьютерная издательская деятельность21) Нефть: caliper log, corporate accounting principles22) Генетика: белок-активатор катаболитных оперонов (димерный регуляторный белок, известный у прокариот; находясь в комплексе с циклическим монофосфатом, он связывается с промотором, активируя транскрипцию оперона, - например, lac-оперона E. coli)23) Иммунология: Cyclase Activating Pth24) Биохимия: Chloramphenicol25) Связь: CAMEL Application Part26) Воздухоплавание: Civil Aviation Planning Committee, Civil Aviation Publication27) Экология: Climate Applications Program28) СМИ: Community Access Programing, Community Arts Partnership, Content Acquisition Program, Coordination Actors And Production29) Деловая лексика: Change Acceleration Process, Change And Partnership, Client Appreciation Program, Collected And Assessed Problem, Committee Of Advertising Practice, Compliance Assurance Program, Coordinating Agency Partner, Cost Avoidance Program, Courtesy Awareness Programme, Customer Appreciation Program, общая сельскохозяйственная политика (ЕЭС, common agricultural policy), единая сельскохозяйственная политика (common agricultural policy)30) Глоссарий компании Сахалин Энерджи: Concern, Action, Perspective31) Менеджмент: contract award price, ex capital expenditure32) Образование: Cooperative Advantage Program, Corrective Action Plan, Creative Arts Program33) Планирование: Critical Assumptions Planning (http://en.wikipedia.org/wiki/Critical_assumption_planning)34) Валютные операции: коэффициент корректировки валютного курса (currency adjustment factor)35) Сетевые технологии: Collaborative Analytical Processing, Columbia Appletalk Protocol, communication access point, communications access processor, competitive access providers, процессор доступа к среде передачи, пункт доступа к среде передачи36) Полимеры: cellulose acetate propionate, chloracetophenone37) Программирование: Compressed And Packed38) Автоматика: computer access processor, computer-aided production39) Контроль качества: continuous audit procedure40) Пластмассы: Centre For Amphiphilic Polymers, Coated Abrasive Product41) Океанография: Circum- Atlantic Project42) Пульмонология: community-acquired pneumonia43) Медицинская техника: customer acceptance procedure44) Химическое оружие: Chemical Activity, Pacific45) Авиационная медицина: cyclic alternating pattern46) Расширение файла: Carrierless Amplitude and Phase-Modulation, Communication Application Platform, Compressed music file, Computer Analysts and Programmers, Session capture file (ProComm - Telix), Caption (Ventura Publisher)47) Молекулярная биология: catabolic activator protein48) ООН: Control And Power49) Общественная организация: Childcare Action Project, Children Awaiting Parents, Christian Appalachian Project50) Должность: Career Alignment Profile, Career Apprenticeship Program, Come And Pay51) Программное обеспечение: Common Aftermarket Protocol -
11 cap
1) Общая лексика: hum. сокр. Catabolite Activator Protein, hum. сокр. Cytoskeleton Associated Proteins, Единая сельскохозяйственная политика (Common Agricultural Policy( политика, проводимая Еврокомисией с целью оказания финансовой помощи сельскому хозяйству стран ЕС)), Consolidated Appeals Process (Простите, коллеги! но это так и называется... www.ocha.ru (УКГВ ООН)), Committee on Accounting Procedure, Common Agricultural Program2) Компьютерная техника: Computer Accommodations Program, Computer Aided Planning / Computer Aided Publishing, Computer And Printer, Cut And Paste, автоматизированное планирование (computer-aided planning), автоматизированная технологическая подготовка (computer-assisted planning)3) Биология: coronary artery pressure4) Авиация: computer aided publishing6) Американизм: Comprehensive Airport Program7) Спорт: Celebration Of Athletic Participation8) Военный термин: Canadian Air Publication, Capabilities, Capability, Configuration Audit Plan, Configuration and Alarm Panel, Crisis Action Planning, Crisis Action Procedures, Current Approved Program, centralized assignment procedure, chief aviation pilot, chloroacetophenone, civil air patrol, cleared as planned, combat air patrol, combat aircraft prototype, combined action platoon, combined action program, command analysis pattern, commander's audit program, commencing at a point, communications afloat program, community alert patrol, computerized assignment of personnel, contingency amphibious plan, contract administration panel, contractor-acquired property, control and authorization process, cost analysis plan, current assessment plan, ДВВ, барражирование, дежурство в воздухе9) Техника: cable access point, cleaner air package, codes and paging, continuous audit program, corrective action program, cryogenic associative processor, crystalline anisotropy field, current amplification factor10) Юридический термин: Child Assistance Program, Citizen Action Patrol, Crime Action Policy, Crime Awareness Program, Crimes Against Persons11) Бухгалтерия: Competency Assessment Program, Customer Approved Payment, chargeable accounting period12) Фармакология: cellulose acetate phthalate13) Финансы: ОАП, общая аграрная политика14) Биржевой термин: competitive advantage period15) Дипломатический термин: (Common Agricultural Policy) единая сельскохозяйственная политика (в ЕЭС), (Common Agricultural Policy) общая сельскохозяйственная политика (в ЕЭС)16) Телекоммуникации: Carrierless Amplitude/Phase modulation17) Сокращение: Capacity, Carrier Air Patrol, Carrierless Amplitude-Phase, Centre Aeroporte de Toulouse (France), Channel Access Protocol, Chloroacetophenone (Tear gas), Citizens Against Pornography, College of American Pathologists, Columbia Appletalk Package, Combat Aircraft Prototype programme (USA), Combat Ammunition Production (USAF), Combustible/Combustion Augmented Plasma, Commander's Advanced Planning System (USA), Common Agricultural Policy, Commonwealth Association of Planners, Competitive Access Provider, Contractor Assessment Program (USA), Control & Audio Panel, Conventional Armaments Plan (NATO), Corporate Automation Plan, computer-aided planning, cost-awareness program, Cellular Array Processor, Countermeasures Advisory Panel, Consolidated Appeals Process18) Университет: Campus Access Point, Campus Accountability Partner, Capital Academic Program, Centre For Academic Practice, Clinical Advancement Program, Computer Analysis Project, Cumulative Average Point, Curricular Academic Program19) Физиология: Central Auditory Processing, Cognitive Affective And Physical20) Вычислительная техника: Carrierless Amplitude Phase modulation, Central Arbitration Point, Communications-electronics Accommodation Program, Component Approval Process, computer-aided publishing, computer-assisted publishing, controlled access protection, автоматизированная подготовка полиграфической продукции, Computer Aided Planning (CIM), Carrierless Amplitude Phase (modulation, ADSL, AT&T), компьютерная издательская деятельность21) Нефть: caliper log, corporate accounting principles22) Генетика: белок-активатор катаболитных оперонов (димерный регуляторный белок, известный у прокариот; находясь в комплексе с циклическим монофосфатом, он связывается с промотором, активируя транскрипцию оперона, - например, lac-оперона E. coli)23) Иммунология: Cyclase Activating Pth24) Биохимия: Chloramphenicol25) Связь: CAMEL Application Part26) Воздухоплавание: Civil Aviation Planning Committee, Civil Aviation Publication27) Экология: Climate Applications Program28) СМИ: Community Access Programing, Community Arts Partnership, Content Acquisition Program, Coordination Actors And Production29) Деловая лексика: Change Acceleration Process, Change And Partnership, Client Appreciation Program, Collected And Assessed Problem, Committee Of Advertising Practice, Compliance Assurance Program, Coordinating Agency Partner, Cost Avoidance Program, Courtesy Awareness Programme, Customer Appreciation Program, общая сельскохозяйственная политика (ЕЭС, common agricultural policy), единая сельскохозяйственная политика (common agricultural policy)30) Глоссарий компании Сахалин Энерджи: Concern, Action, Perspective31) Менеджмент: contract award price, ex capital expenditure32) Образование: Cooperative Advantage Program, Corrective Action Plan, Creative Arts Program33) Планирование: Critical Assumptions Planning (http://en.wikipedia.org/wiki/Critical_assumption_planning)34) Валютные операции: коэффициент корректировки валютного курса (currency adjustment factor)35) Сетевые технологии: Collaborative Analytical Processing, Columbia Appletalk Protocol, communication access point, communications access processor, competitive access providers, процессор доступа к среде передачи, пункт доступа к среде передачи36) Полимеры: cellulose acetate propionate, chloracetophenone37) Программирование: Compressed And Packed38) Автоматика: computer access processor, computer-aided production39) Контроль качества: continuous audit procedure40) Пластмассы: Centre For Amphiphilic Polymers, Coated Abrasive Product41) Океанография: Circum- Atlantic Project42) Пульмонология: community-acquired pneumonia43) Медицинская техника: customer acceptance procedure44) Химическое оружие: Chemical Activity, Pacific45) Авиационная медицина: cyclic alternating pattern46) Расширение файла: Carrierless Amplitude and Phase-Modulation, Communication Application Platform, Compressed music file, Computer Analysts and Programmers, Session capture file (ProComm - Telix), Caption (Ventura Publisher)47) Молекулярная биология: catabolic activator protein48) ООН: Control And Power49) Общественная организация: Childcare Action Project, Children Awaiting Parents, Christian Appalachian Project50) Должность: Career Alignment Profile, Career Apprenticeship Program, Come And Pay51) Программное обеспечение: Common Aftermarket Protocol -
12 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
* * *
реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
13 средство
I ср.
1) mean(s) ;
facilities чистящее средство ≈ cleaner средство сообщения ≈ intermedium средство разрушения ≈ destructive agency каустическое средство ≈ caustic транспортное средство ≈ carrier моющее средство ≈ detergent, abstergent, cleanser
2) (от чего-л.;
лекарство) remedy( for) эффективное средство ≈ effective remedy, efficacious remedy супрессивное средство ≈ suppressant противовоспалительное средство ≈ resolvent мед. гомеопатическое средство ≈ homeopathic remedy народное средство ≈ folk remedy профилактическое средство ≈ preventive мед., prophylactic предохраняющее средство ≈ preservative снотворное средство ≈ opiate, sleeping-draught, somnifacient глистогонное средство ≈ helminthic, vermifuge мочегонное средство ≈ diuretic потогонное средство ≈ diaphoretic, sudorific слабительное средство ≈ depletive прижигающее средство ≈ cautery вяжущее средство ≈ astringent противоцинготное средство ≈ antiscorbutic укрепляющее средство, тонизирующее средство ≈ tonic, bracer, restorative, corroborative, corroborant анестезирующее средство, обезболивающее средство ≈ anaesthetic оттягивающее средство, отвлекающее средство ≈ counter-attraction, revulsive, counter-irritant болеутоляющее средство ≈ analgesic, anodyne, assuagement, paregoric;
pain(-) killer;
balm антисептическое средство ≈ antiseptic асептическое средство ≈ aseptic сердечное средство ≈ cordial нейтрализующее средство ≈ corrective успокоительное средство ≈ demulcent, depressant, nervine;
pacifier шутл. II мн. (материальный достаток) means это ему не по средствам ≈ it is more than he can afford средства к существованию ≈ means of subsistence;
livelihood ед. жить по средствам ≈ to live within one's means жить не по средствам ≈ to live beyond one's means человек со средствами ≈ man of means без средств ≈ aground, out-of-pocket III мн. (предмет, совокупность приспособлений) средства массовой коммуникации ≈ mass media денежные средства ≈ bankroll, funds средства сообщения ≈ communicative means средства транспорта ≈ transport facilities пускать в ход все средства ≈ to leave no stone unturned;
to move heaven and earth идиом.средств|о - с.
1. means pl. ;
~а массовой информации mass media;
~а первой помощи (на транспортном средстве) first-aid equipment;
~а передвижения conveyance sg. ;
means of conveyance;
транспортные ~а means of conveyance;
всеми ~ами by every means;
для него все ~а хороши he`ll stop at nothing;
2. (лекарство) remedy;
перевязочные ~а dressings;
dressing material sg. ;
3. мн. (деньги, материальные ценности) means;
~а обращение фин. means of circulation;
валютные ~а фин. currency resources;
~а в рублях и иностранной валюте фин. funds in roubles and foreign currency;
вырученные ~а earnings, returns, receipts, proceeds;
денежные ~а money( resources) ;
заёмные ~а фин. borrowed funds;
замороженные ~а фин. frozen funds;
кредитные ~а фин. credit funds;
ликвидные ~а фин. liquid funds;
оборотные ~а фин. circulating funds;
~а платежа фин. instrument of payment, means of payment;
~а предприятия фин. assets, means of payment;
привлечённые ~а фин. borrowed funds;
~а производства фин. capital( investment, producer`s) goods;
собственные ~а фин. internal funds;
~а уставного фонда фин. authorized capital;
~а хозрасчётных организаций фин. funds of self-supporting organizations;
~а существования means of subsistence/livelihood;
отпускать большие денежные ~а assign large sums (of money) ;
по ~ам (well) within one`s means;
не по ~ам beyond one`s means*
4. medium;
~ рекламирования medium for advertising.Большой англо-русский и русско-английский словарь > средство
-
14 CAS
1) Общая лексика: Академия наук Китая (China Academy of Sciences), Chemical Abstract Services (Международный CAS-номер присваивается химическим веществам американской организацией Chemical Abstract Services. Этот уникальный номер не несет информации ни о чистоте вещества, ни о произ2) Компьютерная техника: Common Authorization System, Computed Answer Substitution, centralized attendant service, хранение данных с адресацией по содержимому (content-addressable storage), content-addressable storage (хранение данных с адресацией по содержимому)3) Авиация: (см.) Crew Alerting System4) Морской термин: схема оценки состояния (Condition Assessment Scheme)5) Медицина: clinical application specialist6) Спорт: Court Of Arbitration For Sports7) Военный термин: Cadet Accountability System, Central Authentication Service, Chief of the Air Staff, Chinese Air To Surface, Church Army Society, Combined Arms and Services Staff, Contract Administration Service, Conversion Armor System, Coordinator of Army Studies, Crises Action System, Crisis Action Staff, calculated air speed, children's Army school, citizens alarm system, civil affairs section, close air support, coast artillery school, coded armaments system, combat alert status, command aviation section, communications analysis section, compensating air supply, complete assembly for strike, controlled airspace, courier air service, непосредственная авиационная поддержка ( НАП) (Close Air Support)8) Техника: Central Amplifier Station, Committee for Assurance for Supply, aircraft collision avoidance system, chemical addition system, circuits and systems, command active sonobuoy, command augmentation system, common access space, communicat-ing applications specification, communications antenna sleeve, compressed air system, containment annunciator subpanel9) Шутливое выражение: Computers Are Swine10) Математика: Computer Algebra System, СКА, система компьютерной алгебры (Система компьютерной алгебры (СКА,)— это приложение, помогающее выполнять символьные вычисления.СКА — это работа с математическими выражениями в аналитической (символьной) форме.)11) Юридический термин: Corporal Alternative Sentencing, Creativity Action And Service12) Бухгалтерия: Comprehensive Annual Statement13) Страхование: Casualty Actuarial Society14) Автомобильный термин: clean air system, crank angle sensor, creep aid system (automatic transmissions)15) Ветеринария: Companion Animal Society (New Zealand)16) Грубое выражение: Confusion Anarchy Stupidity17) Металлургия: Американское Химическое Общество18) Телекоммуникации: Carrier Activity Sensor, Channel Associated Signaling19) Сокращение: Calibrated Airspeed, Case Analysis System, Casualty Assessment System, Civil Air Service, Collision Avoidance System, Combat Advice System, Combat Ammunition System, Combined Antenna System, Committee on Atmospheric Sciences, Computer-Aided Supportability, Contemporary Art Society, Cost Accounting Standards, Crisis Action System (USA), Cast Alloy Steel, Channel Address Strobe, Communicating Applications Specification, Current Awareness Service, COSTAR Alignment System, CPE Alerting Signal (caller ID with call waiting), Calibrated Ancillary System, California Academy of Sciences (Golden Gate Park, San Francisco, California), California Avocado Society, Call Accounting Subsystem, Call Accounting System, Call-waiting Alerting Signal, Calorimetric Absorption Spectroscopy, Cam Actuated Switch, Canadian AIDS Society, Canadian Aerophilatelic Society, Canadian Anesthesiologists' Society, Canards Actuator System (Army, artillery), Capable, Available and Suitable, Cardinal Air Services Inc (Fullerton Airport, Orange County California), Career Advancement Scheme (Indian universities), Carrier Accounting System (Sprint), Casablanca, Anfa Morocco (airport code), Casablanca, Morocco ANFA Airport (city/airport code), Case Assignment, Casine (cell plating), Catalog Address Space, Catch Assessment System (fisheries), Center for Advanced Studies in Telecommunications (Ohio State University), Center for Atmospheric Sciences, Center for Automotive Safety, Center on an Aging Society, Central Accounting System, Central Administration Support, Central Alarm Station, Central Alarm System, Central Asian States, Central Attendant Service, Central Authentication Service (Yale University and JA-SIG), Centrale Archief Selectiedienst, Centralized Administrative System, Centre for Adaptive Systems, Centre for Animal Sciences, Centre for Atmospheric Science, Centre of Excellence for Autonomous Systems (Australia), Certificate of Advanced Studies, Certificate of Applied Science (degree), Certification Authorities, Certified Advertising Specialist, Certified Annuity Specialist, Channel Access Sublayer, Channel Assigned Signaling (Hekimian), Chemical Abstract Service, Chemical Abstracts Registry Service, Chemical Abstracts Service (division of the American Chemical Society), Chemical Association Service, Chief of Air Staff, Children's Aid Society, Chinese Academy of Sciences, Chromosome Aberration Simulator, Circuit Associated Signaling, Circuits and Systems Society (IEEE), Citizen Auto Stage Company (Nogales, AZ), Citrix Access Suite, Citrix Activation System, Civil Agencies Sector, Claims Auto Specialist, Clark Ashton Smith (American author), Classic Arts Showcase, Clean Access Server, Clean Air Solvent, Clean Air Source, Client Access Service (Microsoft), Clinical Ayurvedic Specialist, Cockpit Avionics System, Coconino Astronomical Society (Flagstaff, AZ), Code Access Security (Microsoft. NET Framework), Cold Air Standard, Collaboration At Sea (US Navy SPAWAR), College Alcohol Study, College of Analytical Studies (US Federal Bureau of Investigation), College of Applied Sciences, College of Arts and Sciences (various colleges and universities), Columbia Audubon Society (South Carolina), Column Access Strobe, Column Address Select, Column Address Signal (computer memory), Combat Air Support, Combat Applications Squadron, Combat Arms School (Canadian Forces; now defunct), Combined Anode Stirrer, Comma Delimited Ascii, Command Augmentation System (NASA), Command Automation System, Commercial Activities System, Commercially Available Software, Commission Accounting System, Commission for Atmospheric Sciences (WMO), Common Aircraft Servicing, Communications Accounting System (Highland Lakes), Community Action Service (International Baccalaureate high school program requirement), Complete Active Space (quantum chemistry), Complex Adaptive System, Complex Adaptive Systems, Component Administration System, Component Anesthesia Systems, Computational AeroSciences (NASA project), Computed Air Speed, Computer Aided Systems, Computer Algebra System (mathematical computation software), Computer Anwendungs- und Systemberatung GmbH, Computer As Source, Computer Assisted Surgery, Computer Assurance Services, Computer and Systems Engineering (Sprint), Computer-Aided Selling, Computer-Aided Service, Inc., Computer-Aided Software, Computer-Aided Styling, Computer-Aided Support, Computer-Aided Training, Computer-Assisted System, Computerized Autodial System, Computing in Atmospheric Sciences Workshop, Condition Assessment Scheme (ships), Condition Assessment Survey, Conditional Access System, Configuration Assurance Solution (Cisco), Conflict Alert System, Conformal Antenna System, Conformal-Array Seeker, Connecticut Association of Schools, Consejo Asesor de Seguridad (Guatemala), Consenting Adults, Consolidated Administration System, Consolidated Application System, Construction Area Sign, Consultant Accreditation Service, Consultant and Affiliate Services, Containment Assessment Plan, Contemporary Arts Society, Content Adaptation Service, Content Adaptors, Content Addressable Storage, Content Addressed Storage, Continental Automotive Systems, Contingency Alerting System, Contract Administration Services, Contract Administration Standards, Contract Administrative Services, Contract Air Services, Contract Analysis System, Control Actuation System, Control Alarm Station, Control Augmentation System, Controlled ATM Switch (Cisco), Controlled American Source, Coordinated Air Strike, Coordinating Address Space, Corporate Account Space, Corporate Administrative System (Canada), Cost Accounting Standard, Cost Accounting System, Country Assistance Strategy, Court of Arbitration for Sport, Cowboy Action Shooting, Craft Access System, Cranial Abscessation Syndrome (deer disease), Crash Analysis System (Land Transport New Zealand), Create-A-Sim (EA Games; The Sims), Creatively Agonizing Students, Creativity, Action and Service (International Baccalaureate Diploma), Credit Approval Sheet (banking), Crew Alerting System, Crisis Action System, Criticality Alarm System, Current Account Surplus, Current Assessment Summary, Customer Acceptance Specification, Customer Access Server, Customer Access Services, Customer Account Services, Customer Administrative Services, Customer Alert Signal, Customer Analysis and Solutions (Sterling Wentworth), Customer Ancillary Service, Cycad Aulacaspis Scale, Czech Academy of Sciences, Czech Athletic Association, IEEE Circuits and Systems Society, Spotted Wolffish (FAO fish species code), civil aviation security (US DoD)20) Университет: Campus Automation System, Centre For Applied Statistics, Centre Of African Studies, Certificate Of Advanced Study, Course Applicability System, Curriculum Administration System21) Школьное выражение: College of Arts and Science22) Электроника: Central Amplifier Stations23) Вычислительная техника: Column Address Strobe, Computer Aided Styling, computer-aided system, автоматизированная система, Communicating Applications Specification (FAX, Intel, DCA), Column Address Strobe (IC, DRAM), Чистый сервер доступа24) Нефть: Circumferential Acoustic Scanning25) Связь: Channel Associated Signalling26) Космонавтика: Commission for Atmospheric Sciences (WMO)27) Банковское дело: надбавка за счёт пересмотра валютных паритетов (currency adjustment surcharge)28) Транспорт: Commence Average Speed29) Деловая лексика: Computer Aided Service30) Образование: Confirmation of Acceptance for Studies (в Великобритании)31) Валютные операции: дополнительный сбор за корректировку валютного курса (currency adjustment surcharge)32) Инвестиции: currency adjustment surcharge33) Сетевые технологии: Communication Application Software, Communication Application Specification, Conference Application Server, Controlled Access Signaling, спецификация приложений связи34) Программирование: Column Access Select35) Автоматика: computer-aided service planning, continuous analog scanning36) Океанография: Commission for Atmospheric Sciences37) Химическое оружие: Chemical Abstracts Service, corrective action study38) Авиационная медицина: Coriolis acceleration susceptibility40) Безопасность: Cpe Alert Signal, центральный пункт сигнализации (Central Alarm Station)41) Расширение файла: Column Address Select/Strobe, Communications Application Specification, C + ASM language source (Turbo C)42) Нефть и газ: Chemical Abstracts System, cascade mode, Chemical Abstract Services43) Аварийное восстановление: continuous availability services44) Общественная организация: Crossroads Adoption Services45) Аэропорты: Casablanca, Morocco46) AMEX. A. M. Castle & Company47) Международные перевозки: сurrеnсу adjustment surcharge -
15 CAs
1) Общая лексика: Академия наук Китая (China Academy of Sciences), Chemical Abstract Services (Международный CAS-номер присваивается химическим веществам американской организацией Chemical Abstract Services. Этот уникальный номер не несет информации ни о чистоте вещества, ни о произ2) Компьютерная техника: Common Authorization System, Computed Answer Substitution, centralized attendant service, хранение данных с адресацией по содержимому (content-addressable storage), content-addressable storage (хранение данных с адресацией по содержимому)3) Авиация: (см.) Crew Alerting System4) Морской термин: схема оценки состояния (Condition Assessment Scheme)5) Медицина: clinical application specialist6) Спорт: Court Of Arbitration For Sports7) Военный термин: Cadet Accountability System, Central Authentication Service, Chief of the Air Staff, Chinese Air To Surface, Church Army Society, Combined Arms and Services Staff, Contract Administration Service, Conversion Armor System, Coordinator of Army Studies, Crises Action System, Crisis Action Staff, calculated air speed, children's Army school, citizens alarm system, civil affairs section, close air support, coast artillery school, coded armaments system, combat alert status, command aviation section, communications analysis section, compensating air supply, complete assembly for strike, controlled airspace, courier air service, непосредственная авиационная поддержка ( НАП) (Close Air Support)8) Техника: Central Amplifier Station, Committee for Assurance for Supply, aircraft collision avoidance system, chemical addition system, circuits and systems, command active sonobuoy, command augmentation system, common access space, communicat-ing applications specification, communications antenna sleeve, compressed air system, containment annunciator subpanel9) Шутливое выражение: Computers Are Swine10) Математика: Computer Algebra System, СКА, система компьютерной алгебры (Система компьютерной алгебры (СКА,)— это приложение, помогающее выполнять символьные вычисления.СКА — это работа с математическими выражениями в аналитической (символьной) форме.)11) Юридический термин: Corporal Alternative Sentencing, Creativity Action And Service12) Бухгалтерия: Comprehensive Annual Statement13) Страхование: Casualty Actuarial Society14) Автомобильный термин: clean air system, crank angle sensor, creep aid system (automatic transmissions)15) Ветеринария: Companion Animal Society (New Zealand)16) Грубое выражение: Confusion Anarchy Stupidity17) Металлургия: Американское Химическое Общество18) Телекоммуникации: Carrier Activity Sensor, Channel Associated Signaling19) Сокращение: Calibrated Airspeed, Case Analysis System, Casualty Assessment System, Civil Air Service, Collision Avoidance System, Combat Advice System, Combat Ammunition System, Combined Antenna System, Committee on Atmospheric Sciences, Computer-Aided Supportability, Contemporary Art Society, Cost Accounting Standards, Crisis Action System (USA), Cast Alloy Steel, Channel Address Strobe, Communicating Applications Specification, Current Awareness Service, COSTAR Alignment System, CPE Alerting Signal (caller ID with call waiting), Calibrated Ancillary System, California Academy of Sciences (Golden Gate Park, San Francisco, California), California Avocado Society, Call Accounting Subsystem, Call Accounting System, Call-waiting Alerting Signal, Calorimetric Absorption Spectroscopy, Cam Actuated Switch, Canadian AIDS Society, Canadian Aerophilatelic Society, Canadian Anesthesiologists' Society, Canards Actuator System (Army, artillery), Capable, Available and Suitable, Cardinal Air Services Inc (Fullerton Airport, Orange County California), Career Advancement Scheme (Indian universities), Carrier Accounting System (Sprint), Casablanca, Anfa Morocco (airport code), Casablanca, Morocco ANFA Airport (city/airport code), Case Assignment, Casine (cell plating), Catalog Address Space, Catch Assessment System (fisheries), Center for Advanced Studies in Telecommunications (Ohio State University), Center for Atmospheric Sciences, Center for Automotive Safety, Center on an Aging Society, Central Accounting System, Central Administration Support, Central Alarm Station, Central Alarm System, Central Asian States, Central Attendant Service, Central Authentication Service (Yale University and JA-SIG), Centrale Archief Selectiedienst, Centralized Administrative System, Centre for Adaptive Systems, Centre for Animal Sciences, Centre for Atmospheric Science, Centre of Excellence for Autonomous Systems (Australia), Certificate of Advanced Studies, Certificate of Applied Science (degree), Certification Authorities, Certified Advertising Specialist, Certified Annuity Specialist, Channel Access Sublayer, Channel Assigned Signaling (Hekimian), Chemical Abstract Service, Chemical Abstracts Registry Service, Chemical Abstracts Service (division of the American Chemical Society), Chemical Association Service, Chief of Air Staff, Children's Aid Society, Chinese Academy of Sciences, Chromosome Aberration Simulator, Circuit Associated Signaling, Circuits and Systems Society (IEEE), Citizen Auto Stage Company (Nogales, AZ), Citrix Access Suite, Citrix Activation System, Civil Agencies Sector, Claims Auto Specialist, Clark Ashton Smith (American author), Classic Arts Showcase, Clean Access Server, Clean Air Solvent, Clean Air Source, Client Access Service (Microsoft), Clinical Ayurvedic Specialist, Cockpit Avionics System, Coconino Astronomical Society (Flagstaff, AZ), Code Access Security (Microsoft. NET Framework), Cold Air Standard, Collaboration At Sea (US Navy SPAWAR), College Alcohol Study, College of Analytical Studies (US Federal Bureau of Investigation), College of Applied Sciences, College of Arts and Sciences (various colleges and universities), Columbia Audubon Society (South Carolina), Column Access Strobe, Column Address Select, Column Address Signal (computer memory), Combat Air Support, Combat Applications Squadron, Combat Arms School (Canadian Forces; now defunct), Combined Anode Stirrer, Comma Delimited Ascii, Command Augmentation System (NASA), Command Automation System, Commercial Activities System, Commercially Available Software, Commission Accounting System, Commission for Atmospheric Sciences (WMO), Common Aircraft Servicing, Communications Accounting System (Highland Lakes), Community Action Service (International Baccalaureate high school program requirement), Complete Active Space (quantum chemistry), Complex Adaptive System, Complex Adaptive Systems, Component Administration System, Component Anesthesia Systems, Computational AeroSciences (NASA project), Computed Air Speed, Computer Aided Systems, Computer Algebra System (mathematical computation software), Computer Anwendungs- und Systemberatung GmbH, Computer As Source, Computer Assisted Surgery, Computer Assurance Services, Computer and Systems Engineering (Sprint), Computer-Aided Selling, Computer-Aided Service, Inc., Computer-Aided Software, Computer-Aided Styling, Computer-Aided Support, Computer-Aided Training, Computer-Assisted System, Computerized Autodial System, Computing in Atmospheric Sciences Workshop, Condition Assessment Scheme (ships), Condition Assessment Survey, Conditional Access System, Configuration Assurance Solution (Cisco), Conflict Alert System, Conformal Antenna System, Conformal-Array Seeker, Connecticut Association of Schools, Consejo Asesor de Seguridad (Guatemala), Consenting Adults, Consolidated Administration System, Consolidated Application System, Construction Area Sign, Consultant Accreditation Service, Consultant and Affiliate Services, Containment Assessment Plan, Contemporary Arts Society, Content Adaptation Service, Content Adaptors, Content Addressable Storage, Content Addressed Storage, Continental Automotive Systems, Contingency Alerting System, Contract Administration Services, Contract Administration Standards, Contract Administrative Services, Contract Air Services, Contract Analysis System, Control Actuation System, Control Alarm Station, Control Augmentation System, Controlled ATM Switch (Cisco), Controlled American Source, Coordinated Air Strike, Coordinating Address Space, Corporate Account Space, Corporate Administrative System (Canada), Cost Accounting Standard, Cost Accounting System, Country Assistance Strategy, Court of Arbitration for Sport, Cowboy Action Shooting, Craft Access System, Cranial Abscessation Syndrome (deer disease), Crash Analysis System (Land Transport New Zealand), Create-A-Sim (EA Games; The Sims), Creatively Agonizing Students, Creativity, Action and Service (International Baccalaureate Diploma), Credit Approval Sheet (banking), Crew Alerting System, Crisis Action System, Criticality Alarm System, Current Account Surplus, Current Assessment Summary, Customer Acceptance Specification, Customer Access Server, Customer Access Services, Customer Account Services, Customer Administrative Services, Customer Alert Signal, Customer Analysis and Solutions (Sterling Wentworth), Customer Ancillary Service, Cycad Aulacaspis Scale, Czech Academy of Sciences, Czech Athletic Association, IEEE Circuits and Systems Society, Spotted Wolffish (FAO fish species code), civil aviation security (US DoD)20) Университет: Campus Automation System, Centre For Applied Statistics, Centre Of African Studies, Certificate Of Advanced Study, Course Applicability System, Curriculum Administration System21) Школьное выражение: College of Arts and Science22) Электроника: Central Amplifier Stations23) Вычислительная техника: Column Address Strobe, Computer Aided Styling, computer-aided system, автоматизированная система, Communicating Applications Specification (FAX, Intel, DCA), Column Address Strobe (IC, DRAM), Чистый сервер доступа24) Нефть: Circumferential Acoustic Scanning25) Связь: Channel Associated Signalling26) Космонавтика: Commission for Atmospheric Sciences (WMO)27) Банковское дело: надбавка за счёт пересмотра валютных паритетов (currency adjustment surcharge)28) Транспорт: Commence Average Speed29) Деловая лексика: Computer Aided Service30) Образование: Confirmation of Acceptance for Studies (в Великобритании)31) Валютные операции: дополнительный сбор за корректировку валютного курса (currency adjustment surcharge)32) Инвестиции: currency adjustment surcharge33) Сетевые технологии: Communication Application Software, Communication Application Specification, Conference Application Server, Controlled Access Signaling, спецификация приложений связи34) Программирование: Column Access Select35) Автоматика: computer-aided service planning, continuous analog scanning36) Океанография: Commission for Atmospheric Sciences37) Химическое оружие: Chemical Abstracts Service, corrective action study38) Авиационная медицина: Coriolis acceleration susceptibility40) Безопасность: Cpe Alert Signal, центральный пункт сигнализации (Central Alarm Station)41) Расширение файла: Column Address Select/Strobe, Communications Application Specification, C + ASM language source (Turbo C)42) Нефть и газ: Chemical Abstracts System, cascade mode, Chemical Abstract Services43) Аварийное восстановление: continuous availability services44) Общественная организация: Crossroads Adoption Services45) Аэропорты: Casablanca, Morocco46) AMEX. A. M. Castle & Company47) Международные перевозки: сurrеnсу adjustment surcharge -
16 Cas
1) Общая лексика: Академия наук Китая (China Academy of Sciences), Chemical Abstract Services (Международный CAS-номер присваивается химическим веществам американской организацией Chemical Abstract Services. Этот уникальный номер не несет информации ни о чистоте вещества, ни о произ2) Компьютерная техника: Common Authorization System, Computed Answer Substitution, centralized attendant service, хранение данных с адресацией по содержимому (content-addressable storage), content-addressable storage (хранение данных с адресацией по содержимому)3) Авиация: (см.) Crew Alerting System4) Морской термин: схема оценки состояния (Condition Assessment Scheme)5) Медицина: clinical application specialist6) Спорт: Court Of Arbitration For Sports7) Военный термин: Cadet Accountability System, Central Authentication Service, Chief of the Air Staff, Chinese Air To Surface, Church Army Society, Combined Arms and Services Staff, Contract Administration Service, Conversion Armor System, Coordinator of Army Studies, Crises Action System, Crisis Action Staff, calculated air speed, children's Army school, citizens alarm system, civil affairs section, close air support, coast artillery school, coded armaments system, combat alert status, command aviation section, communications analysis section, compensating air supply, complete assembly for strike, controlled airspace, courier air service, непосредственная авиационная поддержка ( НАП) (Close Air Support)8) Техника: Central Amplifier Station, Committee for Assurance for Supply, aircraft collision avoidance system, chemical addition system, circuits and systems, command active sonobuoy, command augmentation system, common access space, communicat-ing applications specification, communications antenna sleeve, compressed air system, containment annunciator subpanel9) Шутливое выражение: Computers Are Swine10) Математика: Computer Algebra System, СКА, система компьютерной алгебры (Система компьютерной алгебры (СКА,)— это приложение, помогающее выполнять символьные вычисления.СКА — это работа с математическими выражениями в аналитической (символьной) форме.)11) Юридический термин: Corporal Alternative Sentencing, Creativity Action And Service12) Бухгалтерия: Comprehensive Annual Statement13) Страхование: Casualty Actuarial Society14) Автомобильный термин: clean air system, crank angle sensor, creep aid system (automatic transmissions)15) Ветеринария: Companion Animal Society (New Zealand)16) Грубое выражение: Confusion Anarchy Stupidity17) Металлургия: Американское Химическое Общество18) Телекоммуникации: Carrier Activity Sensor, Channel Associated Signaling19) Сокращение: Calibrated Airspeed, Case Analysis System, Casualty Assessment System, Civil Air Service, Collision Avoidance System, Combat Advice System, Combat Ammunition System, Combined Antenna System, Committee on Atmospheric Sciences, Computer-Aided Supportability, Contemporary Art Society, Cost Accounting Standards, Crisis Action System (USA), Cast Alloy Steel, Channel Address Strobe, Communicating Applications Specification, Current Awareness Service, COSTAR Alignment System, CPE Alerting Signal (caller ID with call waiting), Calibrated Ancillary System, California Academy of Sciences (Golden Gate Park, San Francisco, California), California Avocado Society, Call Accounting Subsystem, Call Accounting System, Call-waiting Alerting Signal, Calorimetric Absorption Spectroscopy, Cam Actuated Switch, Canadian AIDS Society, Canadian Aerophilatelic Society, Canadian Anesthesiologists' Society, Canards Actuator System (Army, artillery), Capable, Available and Suitable, Cardinal Air Services Inc (Fullerton Airport, Orange County California), Career Advancement Scheme (Indian universities), Carrier Accounting System (Sprint), Casablanca, Anfa Morocco (airport code), Casablanca, Morocco ANFA Airport (city/airport code), Case Assignment, Casine (cell plating), Catalog Address Space, Catch Assessment System (fisheries), Center for Advanced Studies in Telecommunications (Ohio State University), Center for Atmospheric Sciences, Center for Automotive Safety, Center on an Aging Society, Central Accounting System, Central Administration Support, Central Alarm Station, Central Alarm System, Central Asian States, Central Attendant Service, Central Authentication Service (Yale University and JA-SIG), Centrale Archief Selectiedienst, Centralized Administrative System, Centre for Adaptive Systems, Centre for Animal Sciences, Centre for Atmospheric Science, Centre of Excellence for Autonomous Systems (Australia), Certificate of Advanced Studies, Certificate of Applied Science (degree), Certification Authorities, Certified Advertising Specialist, Certified Annuity Specialist, Channel Access Sublayer, Channel Assigned Signaling (Hekimian), Chemical Abstract Service, Chemical Abstracts Registry Service, Chemical Abstracts Service (division of the American Chemical Society), Chemical Association Service, Chief of Air Staff, Children's Aid Society, Chinese Academy of Sciences, Chromosome Aberration Simulator, Circuit Associated Signaling, Circuits and Systems Society (IEEE), Citizen Auto Stage Company (Nogales, AZ), Citrix Access Suite, Citrix Activation System, Civil Agencies Sector, Claims Auto Specialist, Clark Ashton Smith (American author), Classic Arts Showcase, Clean Access Server, Clean Air Solvent, Clean Air Source, Client Access Service (Microsoft), Clinical Ayurvedic Specialist, Cockpit Avionics System, Coconino Astronomical Society (Flagstaff, AZ), Code Access Security (Microsoft. NET Framework), Cold Air Standard, Collaboration At Sea (US Navy SPAWAR), College Alcohol Study, College of Analytical Studies (US Federal Bureau of Investigation), College of Applied Sciences, College of Arts and Sciences (various colleges and universities), Columbia Audubon Society (South Carolina), Column Access Strobe, Column Address Select, Column Address Signal (computer memory), Combat Air Support, Combat Applications Squadron, Combat Arms School (Canadian Forces; now defunct), Combined Anode Stirrer, Comma Delimited Ascii, Command Augmentation System (NASA), Command Automation System, Commercial Activities System, Commercially Available Software, Commission Accounting System, Commission for Atmospheric Sciences (WMO), Common Aircraft Servicing, Communications Accounting System (Highland Lakes), Community Action Service (International Baccalaureate high school program requirement), Complete Active Space (quantum chemistry), Complex Adaptive System, Complex Adaptive Systems, Component Administration System, Component Anesthesia Systems, Computational AeroSciences (NASA project), Computed Air Speed, Computer Aided Systems, Computer Algebra System (mathematical computation software), Computer Anwendungs- und Systemberatung GmbH, Computer As Source, Computer Assisted Surgery, Computer Assurance Services, Computer and Systems Engineering (Sprint), Computer-Aided Selling, Computer-Aided Service, Inc., Computer-Aided Software, Computer-Aided Styling, Computer-Aided Support, Computer-Aided Training, Computer-Assisted System, Computerized Autodial System, Computing in Atmospheric Sciences Workshop, Condition Assessment Scheme (ships), Condition Assessment Survey, Conditional Access System, Configuration Assurance Solution (Cisco), Conflict Alert System, Conformal Antenna System, Conformal-Array Seeker, Connecticut Association of Schools, Consejo Asesor de Seguridad (Guatemala), Consenting Adults, Consolidated Administration System, Consolidated Application System, Construction Area Sign, Consultant Accreditation Service, Consultant and Affiliate Services, Containment Assessment Plan, Contemporary Arts Society, Content Adaptation Service, Content Adaptors, Content Addressable Storage, Content Addressed Storage, Continental Automotive Systems, Contingency Alerting System, Contract Administration Services, Contract Administration Standards, Contract Administrative Services, Contract Air Services, Contract Analysis System, Control Actuation System, Control Alarm Station, Control Augmentation System, Controlled ATM Switch (Cisco), Controlled American Source, Coordinated Air Strike, Coordinating Address Space, Corporate Account Space, Corporate Administrative System (Canada), Cost Accounting Standard, Cost Accounting System, Country Assistance Strategy, Court of Arbitration for Sport, Cowboy Action Shooting, Craft Access System, Cranial Abscessation Syndrome (deer disease), Crash Analysis System (Land Transport New Zealand), Create-A-Sim (EA Games; The Sims), Creatively Agonizing Students, Creativity, Action and Service (International Baccalaureate Diploma), Credit Approval Sheet (banking), Crew Alerting System, Crisis Action System, Criticality Alarm System, Current Account Surplus, Current Assessment Summary, Customer Acceptance Specification, Customer Access Server, Customer Access Services, Customer Account Services, Customer Administrative Services, Customer Alert Signal, Customer Analysis and Solutions (Sterling Wentworth), Customer Ancillary Service, Cycad Aulacaspis Scale, Czech Academy of Sciences, Czech Athletic Association, IEEE Circuits and Systems Society, Spotted Wolffish (FAO fish species code), civil aviation security (US DoD)20) Университет: Campus Automation System, Centre For Applied Statistics, Centre Of African Studies, Certificate Of Advanced Study, Course Applicability System, Curriculum Administration System21) Школьное выражение: College of Arts and Science22) Электроника: Central Amplifier Stations23) Вычислительная техника: Column Address Strobe, Computer Aided Styling, computer-aided system, автоматизированная система, Communicating Applications Specification (FAX, Intel, DCA), Column Address Strobe (IC, DRAM), Чистый сервер доступа24) Нефть: Circumferential Acoustic Scanning25) Связь: Channel Associated Signalling26) Космонавтика: Commission for Atmospheric Sciences (WMO)27) Банковское дело: надбавка за счёт пересмотра валютных паритетов (currency adjustment surcharge)28) Транспорт: Commence Average Speed29) Деловая лексика: Computer Aided Service30) Образование: Confirmation of Acceptance for Studies (в Великобритании)31) Валютные операции: дополнительный сбор за корректировку валютного курса (currency adjustment surcharge)32) Инвестиции: currency adjustment surcharge33) Сетевые технологии: Communication Application Software, Communication Application Specification, Conference Application Server, Controlled Access Signaling, спецификация приложений связи34) Программирование: Column Access Select35) Автоматика: computer-aided service planning, continuous analog scanning36) Океанография: Commission for Atmospheric Sciences37) Химическое оружие: Chemical Abstracts Service, corrective action study38) Авиационная медицина: Coriolis acceleration susceptibility40) Безопасность: Cpe Alert Signal, центральный пункт сигнализации (Central Alarm Station)41) Расширение файла: Column Address Select/Strobe, Communications Application Specification, C + ASM language source (Turbo C)42) Нефть и газ: Chemical Abstracts System, cascade mode, Chemical Abstract Services43) Аварийное восстановление: continuous availability services44) Общественная организация: Crossroads Adoption Services45) Аэропорты: Casablanca, Morocco46) AMEX. A. M. Castle & Company47) Международные перевозки: сurrеnсу adjustment surcharge -
17 cas
1) Общая лексика: Академия наук Китая (China Academy of Sciences), Chemical Abstract Services (Международный CAS-номер присваивается химическим веществам американской организацией Chemical Abstract Services. Этот уникальный номер не несет информации ни о чистоте вещества, ни о произ2) Компьютерная техника: Common Authorization System, Computed Answer Substitution, centralized attendant service, хранение данных с адресацией по содержимому (content-addressable storage), content-addressable storage (хранение данных с адресацией по содержимому)3) Авиация: (см.) Crew Alerting System4) Морской термин: схема оценки состояния (Condition Assessment Scheme)5) Медицина: clinical application specialist6) Спорт: Court Of Arbitration For Sports7) Военный термин: Cadet Accountability System, Central Authentication Service, Chief of the Air Staff, Chinese Air To Surface, Church Army Society, Combined Arms and Services Staff, Contract Administration Service, Conversion Armor System, Coordinator of Army Studies, Crises Action System, Crisis Action Staff, calculated air speed, children's Army school, citizens alarm system, civil affairs section, close air support, coast artillery school, coded armaments system, combat alert status, command aviation section, communications analysis section, compensating air supply, complete assembly for strike, controlled airspace, courier air service, непосредственная авиационная поддержка ( НАП) (Close Air Support)8) Техника: Central Amplifier Station, Committee for Assurance for Supply, aircraft collision avoidance system, chemical addition system, circuits and systems, command active sonobuoy, command augmentation system, common access space, communicat-ing applications specification, communications antenna sleeve, compressed air system, containment annunciator subpanel9) Шутливое выражение: Computers Are Swine10) Математика: Computer Algebra System, СКА, система компьютерной алгебры (Система компьютерной алгебры (СКА,)— это приложение, помогающее выполнять символьные вычисления.СКА — это работа с математическими выражениями в аналитической (символьной) форме.)11) Юридический термин: Corporal Alternative Sentencing, Creativity Action And Service12) Бухгалтерия: Comprehensive Annual Statement13) Страхование: Casualty Actuarial Society14) Автомобильный термин: clean air system, crank angle sensor, creep aid system (automatic transmissions)15) Ветеринария: Companion Animal Society (New Zealand)16) Грубое выражение: Confusion Anarchy Stupidity17) Металлургия: Американское Химическое Общество18) Телекоммуникации: Carrier Activity Sensor, Channel Associated Signaling19) Сокращение: Calibrated Airspeed, Case Analysis System, Casualty Assessment System, Civil Air Service, Collision Avoidance System, Combat Advice System, Combat Ammunition System, Combined Antenna System, Committee on Atmospheric Sciences, Computer-Aided Supportability, Contemporary Art Society, Cost Accounting Standards, Crisis Action System (USA), Cast Alloy Steel, Channel Address Strobe, Communicating Applications Specification, Current Awareness Service, COSTAR Alignment System, CPE Alerting Signal (caller ID with call waiting), Calibrated Ancillary System, California Academy of Sciences (Golden Gate Park, San Francisco, California), California Avocado Society, Call Accounting Subsystem, Call Accounting System, Call-waiting Alerting Signal, Calorimetric Absorption Spectroscopy, Cam Actuated Switch, Canadian AIDS Society, Canadian Aerophilatelic Society, Canadian Anesthesiologists' Society, Canards Actuator System (Army, artillery), Capable, Available and Suitable, Cardinal Air Services Inc (Fullerton Airport, Orange County California), Career Advancement Scheme (Indian universities), Carrier Accounting System (Sprint), Casablanca, Anfa Morocco (airport code), Casablanca, Morocco ANFA Airport (city/airport code), Case Assignment, Casine (cell plating), Catalog Address Space, Catch Assessment System (fisheries), Center for Advanced Studies in Telecommunications (Ohio State University), Center for Atmospheric Sciences, Center for Automotive Safety, Center on an Aging Society, Central Accounting System, Central Administration Support, Central Alarm Station, Central Alarm System, Central Asian States, Central Attendant Service, Central Authentication Service (Yale University and JA-SIG), Centrale Archief Selectiedienst, Centralized Administrative System, Centre for Adaptive Systems, Centre for Animal Sciences, Centre for Atmospheric Science, Centre of Excellence for Autonomous Systems (Australia), Certificate of Advanced Studies, Certificate of Applied Science (degree), Certification Authorities, Certified Advertising Specialist, Certified Annuity Specialist, Channel Access Sublayer, Channel Assigned Signaling (Hekimian), Chemical Abstract Service, Chemical Abstracts Registry Service, Chemical Abstracts Service (division of the American Chemical Society), Chemical Association Service, Chief of Air Staff, Children's Aid Society, Chinese Academy of Sciences, Chromosome Aberration Simulator, Circuit Associated Signaling, Circuits and Systems Society (IEEE), Citizen Auto Stage Company (Nogales, AZ), Citrix Access Suite, Citrix Activation System, Civil Agencies Sector, Claims Auto Specialist, Clark Ashton Smith (American author), Classic Arts Showcase, Clean Access Server, Clean Air Solvent, Clean Air Source, Client Access Service (Microsoft), Clinical Ayurvedic Specialist, Cockpit Avionics System, Coconino Astronomical Society (Flagstaff, AZ), Code Access Security (Microsoft. NET Framework), Cold Air Standard, Collaboration At Sea (US Navy SPAWAR), College Alcohol Study, College of Analytical Studies (US Federal Bureau of Investigation), College of Applied Sciences, College of Arts and Sciences (various colleges and universities), Columbia Audubon Society (South Carolina), Column Access Strobe, Column Address Select, Column Address Signal (computer memory), Combat Air Support, Combat Applications Squadron, Combat Arms School (Canadian Forces; now defunct), Combined Anode Stirrer, Comma Delimited Ascii, Command Augmentation System (NASA), Command Automation System, Commercial Activities System, Commercially Available Software, Commission Accounting System, Commission for Atmospheric Sciences (WMO), Common Aircraft Servicing, Communications Accounting System (Highland Lakes), Community Action Service (International Baccalaureate high school program requirement), Complete Active Space (quantum chemistry), Complex Adaptive System, Complex Adaptive Systems, Component Administration System, Component Anesthesia Systems, Computational AeroSciences (NASA project), Computed Air Speed, Computer Aided Systems, Computer Algebra System (mathematical computation software), Computer Anwendungs- und Systemberatung GmbH, Computer As Source, Computer Assisted Surgery, Computer Assurance Services, Computer and Systems Engineering (Sprint), Computer-Aided Selling, Computer-Aided Service, Inc., Computer-Aided Software, Computer-Aided Styling, Computer-Aided Support, Computer-Aided Training, Computer-Assisted System, Computerized Autodial System, Computing in Atmospheric Sciences Workshop, Condition Assessment Scheme (ships), Condition Assessment Survey, Conditional Access System, Configuration Assurance Solution (Cisco), Conflict Alert System, Conformal Antenna System, Conformal-Array Seeker, Connecticut Association of Schools, Consejo Asesor de Seguridad (Guatemala), Consenting Adults, Consolidated Administration System, Consolidated Application System, Construction Area Sign, Consultant Accreditation Service, Consultant and Affiliate Services, Containment Assessment Plan, Contemporary Arts Society, Content Adaptation Service, Content Adaptors, Content Addressable Storage, Content Addressed Storage, Continental Automotive Systems, Contingency Alerting System, Contract Administration Services, Contract Administration Standards, Contract Administrative Services, Contract Air Services, Contract Analysis System, Control Actuation System, Control Alarm Station, Control Augmentation System, Controlled ATM Switch (Cisco), Controlled American Source, Coordinated Air Strike, Coordinating Address Space, Corporate Account Space, Corporate Administrative System (Canada), Cost Accounting Standard, Cost Accounting System, Country Assistance Strategy, Court of Arbitration for Sport, Cowboy Action Shooting, Craft Access System, Cranial Abscessation Syndrome (deer disease), Crash Analysis System (Land Transport New Zealand), Create-A-Sim (EA Games; The Sims), Creatively Agonizing Students, Creativity, Action and Service (International Baccalaureate Diploma), Credit Approval Sheet (banking), Crew Alerting System, Crisis Action System, Criticality Alarm System, Current Account Surplus, Current Assessment Summary, Customer Acceptance Specification, Customer Access Server, Customer Access Services, Customer Account Services, Customer Administrative Services, Customer Alert Signal, Customer Analysis and Solutions (Sterling Wentworth), Customer Ancillary Service, Cycad Aulacaspis Scale, Czech Academy of Sciences, Czech Athletic Association, IEEE Circuits and Systems Society, Spotted Wolffish (FAO fish species code), civil aviation security (US DoD)20) Университет: Campus Automation System, Centre For Applied Statistics, Centre Of African Studies, Certificate Of Advanced Study, Course Applicability System, Curriculum Administration System21) Школьное выражение: College of Arts and Science22) Электроника: Central Amplifier Stations23) Вычислительная техника: Column Address Strobe, Computer Aided Styling, computer-aided system, автоматизированная система, Communicating Applications Specification (FAX, Intel, DCA), Column Address Strobe (IC, DRAM), Чистый сервер доступа24) Нефть: Circumferential Acoustic Scanning25) Связь: Channel Associated Signalling26) Космонавтика: Commission for Atmospheric Sciences (WMO)27) Банковское дело: надбавка за счёт пересмотра валютных паритетов (currency adjustment surcharge)28) Транспорт: Commence Average Speed29) Деловая лексика: Computer Aided Service30) Образование: Confirmation of Acceptance for Studies (в Великобритании)31) Валютные операции: дополнительный сбор за корректировку валютного курса (currency adjustment surcharge)32) Инвестиции: currency adjustment surcharge33) Сетевые технологии: Communication Application Software, Communication Application Specification, Conference Application Server, Controlled Access Signaling, спецификация приложений связи34) Программирование: Column Access Select35) Автоматика: computer-aided service planning, continuous analog scanning36) Океанография: Commission for Atmospheric Sciences37) Химическое оружие: Chemical Abstracts Service, corrective action study38) Авиационная медицина: Coriolis acceleration susceptibility40) Безопасность: Cpe Alert Signal, центральный пункт сигнализации (Central Alarm Station)41) Расширение файла: Column Address Select/Strobe, Communications Application Specification, C + ASM language source (Turbo C)42) Нефть и газ: Chemical Abstracts System, cascade mode, Chemical Abstract Services43) Аварийное восстановление: continuous availability services44) Общественная организация: Crossroads Adoption Services45) Аэропорты: Casablanca, Morocco46) AMEX. A. M. Castle & Company47) Международные перевозки: сurrеnсу adjustment surcharge -
18 commercial
рек. рекламний ролик; рекламна передача; реклама; рекламна вставка; телереклама; радіорекламарекламне повідомлення на радіо, телебаченні, в інтернеті, в кіно тощо, яке оплачується рекламодавцем═════════■═════════across-the-board commercial реклама, яка транслюється щоденно у визначений час протягом тижня; animated commercial рекламний мультфільм; award-winning commercial реклама, відзначена нагородою; blended commercial інтегрований фільм; cast commercial програмно-виконавський ролик; chainbreak commercial ролик, що передається під час паузи між програмами; child-enticing commercial рекламний ролик, що приваблює дітей; class "A" commercial рекламний ролик класу "А"; class "B" commercial рекламний ролик класу "В"; class "C" commercial рекламний ролик класу "С"; combination commercial комбінований ролик; control commercial контрольна реклама; cooperative commercial ролик спільної реклами; corrective commercial ролик виправленої, відкоригованої реклами; drop-in commercial рекламна вставка; expanded commercial розгорнутий рекламний ролик; filmed commercial кіноролик; fixed commercial рекламна передача з точно визначеним часом трансляції • визначена на чіткий час рекламна передача; identification commercial рекламна передача — позивний; inserted commercial рекламна вставка; integrated commercial інтегрований фільм; jingle commercial музична рекламна вставка на кілька куплетів; live commercial студійна рекламна передача; minidrama commercial драматизована рекламна передача; monoaural commercial рекламна передача з монофонічним звучанням; network commercial мережна рекламна передача • рекламна передача загальномережної трансляції; non-air commercial рекламна передача, не призначена для передачі в ефір; open-ended commercial відкритий ролик; pre-emptible commercial рекламна передача умовного розміщення; product commercial товарна реклама; radio commercial радіореклама; repetitive commercial повторна реклама; rough-cut commercial попередньо змонтований ролик • начорно змонтований ролик; seasonal commercial сезонна реклама; singing commercial реклама-пісня • рекламна пісня; spoiler commercial підривна реклама • шкідницька реклама; spot commercial точкова реклама; station break commercial реклама, яка транслюється під час станційної паузи; story-telling commercial реклама-оповідання; straight radio commercial радіореклама, яку читає диктор • радіореклама-монолог • радіореклама з одним виконавцем; taped commercial рекламний ролик на відеострічці • відеоролик; television commercial телевізійний рекламний ролик; test commercial пробний ролик • ролик, який підлягає перевірці; testimonial commercial ролик-рекомендація від поживача • ролик-свідчення; test market commercial ролик для пробного ринку; video commercial відеоролик═════════□═════════commercial audience рекламна аудиторія • рекламна публіка; commercial break рекламна перерва • рекламна пауза; commercial designer сценарист реклами • дизайнер реклами; commercial minute рекламна хвилина; commercial time рекламний час▹▹ advertising¹
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